Evangelion X Ninebot

Collaboration Theme, HMI + APP

Evangelion is a well-known Japanese animation with a worldwide fan base, and this project was carried out with the cooperation of Japanese intellectual property rights holders.
An HMI design theme was created with the purpose of delivering the sensation of users directly operating the robot.
Video and image content was created to allow APP users who purchased the collaboration product to directly experience the theme within the application they control.
Created two themes based on the two main characters and robots. Despite using different HMI systems, the designs were completed to maintain a cohesive EVA theme throughout.
Design Direction (me), Graphic Design(1 ), Motion Graphic (1)
2024 AUG, 2024 SEP

Brand Value Enhancement

Reinforced Innovation: The collaboration with Evangelion highlights Segway-Ninebot’s innovative and futuristic brand image, aligning with the anime’s visionary world.

Unique Brand Identity: By introducing a distinctive collaboration, Segway-Ninebot differentiates itself from competitors, increasing brand recognition and appeal.

User Experience Improvement

Immersive Experience: Evangelion-themed skins, sound effects, and special interactions in the HMI and APP offer users a deeply engaging and unique experience.

Customized Features:

HMI: Themed speedometer, battery icons, and sound effects inspired by Evangelion.

APP: Theme mode and anime-inspired challenges with reward systems for an enriched user journey.