Segway UI System

  • The Segway UI Design System was created to provide a consistent and seamless experience across all digital interfaces, ensuring that users have a cohesive interaction with Segway products, from the physical products to their digital representations. This system includes design principles, style guidelines, UI components, and interaction patterns tailored to different user needs and product categories.

  • • HMI (Human-Machine Interface): Designed to ensure intuitive and engaging user interactions with Segway’s products such as scooters and motorcycles.

    • App & Web Interfaces: Created to integrate seamlessly with the physical products, offering a unified user experience across mobile apps and websites.

    • Branding Consistency: Established a design language that reflects Segway’s brand identity, ensuring visual consistency across all platforms and devices.

  • • Story & Strategy

    • Color Palette & Typography: Developed a consistent color scheme and font style for all touchpoints.

    • Modular Components: Created reusable UI elements and components that ensure design efficiency and scalability.

    • User Flow & Navigation: Designed intuitive navigation patterns for both hardware interfaces and digital platforms.

    • Accessibility & Usability: Focused on making the system user-friendly, inclusive, and accessible to a wide range of users.

  • • Improved Efficiency: Streamlined the design process and improved cross-department collaboration by providing a unified system.

    • Brand Cohesion: Strengthened the Segway brand identity across all digital products.

    • Enhanced User Experience: Created a consistent and delightful experience for Segway customers, improving user engagement and satisfaction.

Brand Global UI Design System

The UI design system for Segway was a comprehensive project that involved creating a unified framework for all digital interfaces across Segway’s product lines, including HMI, apps, and websites. The system's goal was to ensure consistency, accessibility, and user-centric design across all touchpoints, ultimately enhancing the user experience and brand identity.

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