Small Details, tangible impact.

To unify the HMI design language across Segway vehicle models while allowing each model to express a distinct tone and personality.

  • This project is not about designing individual screens, but about structuring the entire Ninebot UI ecosystem around HMI.

    The typeface functions as a foundational system layer, connecting HMI, app, and web while defining how information is structured and perceived.

  • Typeface is the most direct language a brand uses to communicate with users.

    Designed for Ninebot HMI, this typeface balances technical precision with everyday approachability, visually expressing the brand’s tone and attitude.

  • This typeface is designed as a platform-independent design asset.

    It consists of four variations, each tailored to different model series and display environments, while maintaining consistency across HMI, app, and web.

  • This is not a short-term design solution, but a system-level decision made for long-term scalability.

    It is designed to adapt seamlessly as new models and features are introduced, without breaking the existing structure.

How we approach

This project started by defining usage contexts and system structures, not visual form.

By analyzing real HMI scenarios, information density, and visual flow, we designed letterforms and rhythm optimized for actual use.

Every letter was designed

with Ninebot’s future products in mind.

Hyelim Choi

Sunhye Lee

Next

Segway Website 3.0