Small Details, tangible impact.

To unify the HMI design language across Segway vehicle models while allowing each model to express a distinct tone and personality.

How we approach

This project started by defining usage contexts and system structures, not visual form.

By analyzing real HMI scenarios, information density, and visual flow, we designed letterforms and rhythm optimized for actual use.

Every letter was designed

with Ninebot’s future products in mind.

Hyelim Choi

Sunhye Lee

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Ninebot Personal Mobility HMI

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Segway Website 3.0